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Natural vitamin C for brighter, more even skin.

Natural vitamin C from Kakadu plum and amla berry joins white pine bark and Patagonian wakame for clearer, more luminous skin.

Brighten, illuminate and energise skin and auric radiance.

“A product that has made a visually noticeable difference to my sun damage/hyperpigmentation. Feels great on application too, clean and not tacky like other brands.”

Gemma, 35 to 44, verified buyer, 5 out of 5 stars

Before
After
Gemma's skin after using C=mc2

Award-winning.

  • OrganicBeauty Award, 2021
  • OrganicBeauty Award, 2020
  • Australian Non-Toxic Awards, 2020 finalist, serum

Plants that know Australian light.

Kakadu plum grows across the north of Australia, in heat and hard light. Over thousands of years it has filled its fruit with vitamin C. Patagonian wakame lives where cold water meets strong light.

Your skin has spent years in that light too. Spots, uneven tone and a flatter look are what skin shows after a life lived outdoors. Nothing to be ashamed of, and nothing to scrub away.

Theme Rains has formulated with these plants since 2006. C=mc2 is her answer to one question: what would it take for skin to look clear and bright again, using only what plants already know?

“Vitamin C is a highly unstable molecule in the presence of oxygen but this instability is what makes it so effective in preventing cell and tissue damage.”
Theme Rains, SPA+CLINIC, 2017

Made by us, start to finish.

C=mc2 is made in our own GMP cleanroom in the Byron Bay hinterland, on Bundjalung Country. We do not send our formulas to a contract lab. The people who blend it are the people who answer your emails.


Every batch goes through Energy Imbued®, our proprietary process. In our words: it clears the ingredients of what they pick up in transit, then harmonises the finished formula to hold more life force.


The ritual asks one thing of you too. When you press the serum in, picture your skin clear, bright and luminous. That is part of the directions.

Made
Vegan and cruelty-free
Ingredients
100% natural plant and palm-free origin; 91% certified organic
Certified
Fact COSMOS Organic, by Australian Certified Organic
Formulated
Fact In Australia, in the Byron Bay hinterland. Since 2006, by Theme Rains

Vitamin C Serum C=mc2

Size

What each ingredient does.

  • Kakadu plum

    Brightening. One oThe world’s richest natural source of vitamin C: stable, bioavailable and ready for your skin.r two sentences on what it does.

  • Amla berry

    Evening. Antioxidant rich. Brightens the complexion and evens the look of skin tone.

  • Borēaline® Aurora white pine bark

    Clarifying. Upcycled bark from Canada’s boreal forest, at the 1% level used in its clinical study. Softens the look of pigmentation and age spots.

    In the study, 24 women aged 52 to 70 applied a 1% Borēaline® Aurora cream twice a day for 14 days, with a placebo on the other side of the face.

  • Patagonian wakame

    Protecting. A seaweed rich in fucoidan, for clearer, more luminous skin that looks smoother.

  • Hyaluronic acid

    Hydrating. Vegan. Hydrates and plumps.

  • Licorice root and aloe vera

    Soothing. Soothe, calm and comfort.

One pump, morning and night.

  1. Cleanse and mist.
  2. Press one pump into face, neck and décolletage, avoiding the eyes. As you press, picture your skin clear, bright and luminous.
  3. Follow with your moisturiser.
  4. By day, finish with sunscreen.

Vitamin C works alongside your sunscreen. It does not replace it. And it is a daily ritual, not a one-night fix: our reviewers talk about consistent use.

Patch test before first use. A 15ml bottle at one pump twice a day lasts about a month.

In their own words.

“I love this serum for my menopausal skin. Very nourishing.”
Katrina S., 45 to 54, mature skin, verified buyer
“It has really made a difference to my mature complexion especially with consistent use. Great product.”
Karen W., 55 to 64, mature skin, verified buyer
“After washing my face in the morning and placing it on my skin, it gives my skin a lovely glossy glow. It is not sticky and absorbs nicely.”
Patricia S., 65 and over, verified buyer
“Loved this sample and will purchase based on using it. Lovely feel and smell.”
Laura W., 35 to 44, verified buyer

Before you choose.

Is it really 100% natural?

Yes. Every ingredient is of natural plant and palm-free origin, and 91% are certified organic. The finished serum is COSMOS Organic certified by Australian Certified Organic.

Can I use it with Notox?

Yes. Apply Notox first, then C=mc2, then your moisturiser.

I have sensitive skin. Is it gentle?

It is made with licorice root and aloe vera to soothe and calm. Patch test before first use, and stop if irritation occurs.

Does it replace sunscreen?

No. Wear sunscreen by day.

How long does a bottle last?

At one pump morning and night, a 15ml bottle lasts about a month and a 50ml about three.

What is the packaging?

A 100% post-consumer recycled airless bottle with a sugarcane label, in a paper canister. At checkout you can choose outer packaging or planting a tree instead.

How do I store it?

Below 30°C, away from direct sunlight.

What if it is not right for me?

We offer a 30-day money-back guarantee. Write to us and we will refund the price you paid.

Choose your size.

C=mc2 15ml

Your first bottle. About a month of morning and night.

$94

One-time purchase: $75 plus $12.50 shipping.

Subscribe and save

Save 20% off your first order

Save 15% off every order after

Receive ongoing gifts and surprises

Pause or cancel anytime after three deliveries.

Terms and conditions apply.

C=mc2 50ml

Best value per ml. About three months of morning and night.

$244ships free

$3.90 per ml, against $5.00 for the 15ml.

Subscribe and save

Save 20% off your first order

Save 15% off every order after

Receive ongoing gifts and surprises

Pause or cancel anytime after three deliveries.

Terms and conditions apply.

Pigmented & Sun Damaged Skin Essentials

The full routine.

$445ships free

C=mc2 15ml with Renew Enzyme Cleanser, Renew Exfoliating Toner and Replenish Elixir. $400 if bought separately.

Not sure yet? Try a 3ml sample for $22.

30-day money-back guarantee. If you are not delighted, we refund the price you paid.

Free shipping over $99. Delivery in 1 to 5 business days (WA 6 to 9).

“I like to describe Synthesis as 'the heart' expressed through self care.”
Theme Rains, founder and formulator. She has made Synthesis skincare in the Byron Bay hinterland since 2006. C=mc2 is named for energy: light, held in a bottle, given back to skin.