Discover Synthesis
Discover Synthesis through feeling, scent, sound and skincare.
Creating the invisible signature of place
Scent becomes memory. Memory becomes place.
We create botanical scent identities designed to be felt, remembered and carried through every touchpoint of a brand.
Art, nature and intuition, refined through formulation
A signature scent is more than fragrance. It becomes the thread connecting arrival, ritual, product, space and the memory a guest takes home. Each scent is designed to be emotionally coherent, energetically aligned and technically considered.
Botanical: certified organic, wildcrafted and specialty botanicals
Sensory: emotion, memory, place and brand expression
Energetic: intention, coherence and bioenergetic practice
Technical: performance, manufacturability and application
Theme Rains
Holistic Wellness & Bioenergetic Practitioner, Founder and Formulator of Synthesis Organics
With close to three decades of practice spanning scent, formulation, wellbeing and bioenergetics, Theme works at the intersection of scent, psyche and place. She translates the intangible essence of a brand into a distinctive olfactory identity, combining botanical knowledge, sensory intuition and professional formulation.
Created for luxury hospitality, wellness and media
Capella Hotels
Three signature scents extending across treatment, ritual and diffusion
SOL Elements
The SOL 7 elixir, carried into the SOL 7 body wash
Soma by Lorna Jane
A signature scent for room sprays, hand sanitisers and aromatic diffusion
WellTraveller TV
The WellTraveller aromatic oil range
Immersive scent experiences have also been created for Aro Ha, WellTraveller TV with Layne Beachley, Awaken, Wanderlust, international retreats and private clients.
From arrival to departure, and into the home
Arrival: lobby, vehicle and welcome ritual
Room: in-room scent rituals, diffusion, linen and turndown
Bath: amenities, bath and hand care
Spa: treatment, sauna and ritual
Retail: perfume, home and gifting
Memory: the scent travels home
We can adapt your approved scent into our existing bases and develop bespoke products where required, from room and linen mists to body wash, massage oils, perfume oil and candles. Testing, manufacturing, packaging and regulatory requirements are scoped to each application and market.
Choose the level of involvement that fits your brand
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I. Scent Journey
An experiential introduction to scent, practitioner-led, creating a personal blend from three essential oils.
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II. Signature Scent Formulation
Professional creation led by Theme from a clear brand brief, with three refinement rounds, commercial formulation documentation and an exclusive client licence.
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III. Bespoke Signature Scent
Founder-led co-creation beginning with a Scent Journey, an extended botanical palette with selected absolutes, three refinement rounds, commercial formulation documentation and an exclusive client licence.
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IV. Signature Scent Identity
A complete olfactory identity for hotels, resorts, wellness destinations and property groups: discovery workshop, stakeholder consultation, scent strategy, bespoke formulation, naming and story, touchpoint mapping, implementation and multi-property rollout.
Active Synthesis spa, wellness and hospitality partners may access preferential pricing, tailored to project scope and the existing partnership.
Begin your scent journey
Share a little about your property or brand. We will confirm scope, timing and investment, and then the scent journey begins.
Here, the Heart leads. All else aligns.